Just like all cars on the road, Screenfeed’s Traffic Maps content was due for some regular maintenance! But, instead of an oil change and tire rotation, Traffic Maps received a much flashier set of features.
New branding and customization options now exist to perfectly curate Traffic Maps to a specific look and feel. The number of available locations globally has increased drastically to hone in on audience relevance and create far more flexibility in content planning and scheduling.
There are now 82 countries available and 13 language options to pull truly localized local traffic content. Simply plug in a desired postal code or city name (or even latitude and longitude coordinates) and a pinpoint view of nearby roads will be ready to report.
Whether company office locations span across the globe, or simply exist in a smaller town. Traffic Maps offers an up-to-date look at the roads in nearly any area, at any given time.
Traffic content will now look sharper than ever in your playlist! Traffic Maps now totes three new background options, color customization, four fonts, plus the ability to add a logo.
Designs can be switched up seasonally or periodically to add an extra layer of freshness. Or, tailor them to adhere to traditional brand guidelines for a cohesive content display.
The final major addition to Traffic Maps is the option to add a sponsored message directly with the traffic view. Now, road insights can be brought to viewers by a strategic brand or partner of choice.
Traffic in particular is an impactful digital signage content choice because commutes can be such impactful daily transitions. The start of a morning, or time to decompress before an evening begins. The stakes are raised when arrival times are strict and a commuter is at the mercy of unknown accidents, inclement weather, or surprise road congestion.
Help travelers get a jump on road conditions, see an easier way home, or at least a heads-up if the roads will be slower than expected. All of these results are far more ideal than a surprise traffic jam after a long day, creating positive audience impact and value to screens.
This powerhouse traffic digital signage content duo gives viewers a comprehensive look at the roads around them.
Local Traffic Routes identifies specific roads and their corresponding conditions and current speeds. Then, Traffic Maps provides an instant visual on overall conditions with easy color indications of roads in a certain area for an impactful, overall combination of coverage.
Traffic Maps is available for a 30-day free test ride, or you can get started right away. Please reach out to sales@screenfeed.com or support@screenfeed.com with any questions about getting started.
